The SWA webinar is aimed at anyone involved in online marketing, and in particular at employees who buy media services or evaluate campaigns or their website in general using web analytics (e.g. Google Analytics). The webinar is designed to help participants understand the implications for online advertising and web analytics, as well as provide concrete practical strategies for the future world without cookies.
- Introduction: Why is the topic becoming so topical right now: Daniel Hünebeck, consultant, speaker & lecturer.
- Impact on campaign management & targeting: Evelin Wachter, Managing Director, Publicis Media
- Between paradigm shift and evolution: Tobias Zehnder, Partner/Co-Founder, Webrepublic