Politicians, executives, PR people and journalists share a love for numbers. Because if the numbers support your argument, you must be right. This is true if you know how to play with numbers to trick your audience. Comparability? Only if it helps my argument. Representability? That’s overrated. Correlation? That’s the same as Causality.
Tobias Zehnder has been working with numbers for years. They have been helping him to understand how well his clients’ campaigns actually perform – he’s also pretty savvy when it comes to breaking the spell on number wizards working their magic in marketing, politics and journalism. In this lab he will introduce you to the most common sleights and teach you how to recognize them in Marketing as well as in real life.en.
Event Language: DE Location: Rackspace International, Rackspace International, Customer Experience Center (6. floor)