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For a decade we have been writing digital success stories with our customers. During our journey from a start-up to a leading digital marketing agency in Europe, the needle of our compass always pointed toward innovation, passion, team spirit, and quality. We will maintain this course going forward.
But before we sail on, let us briefly look back on the last ten eventful years in digital waters.
A shared coffee and the will to break through the status quo of digital marketing — this is the point at which Tom and Tobi decide to found Webrepublic, hoist the sails, and cast off for the digital sea.
Tom types this minimalist question — apparently in a shortened spelling of the word — into his old Nokia. The message pops up seconds later on Tobi's mobile phone display. Over espresso Tom convinces Tobi of his vision to found Webrepublic.
These are the main ingredients for successful digital marketing. They also shape the first multilingual Google Ads campaign managed by the founding duo.
Webrepublic expands its team and dares to maneuver into deeper waters. Thanks to team spirit, consistency in performance, and the curiosity of the crew, the boat glides smoothly over all the waves.
The first five Webrepublicans join the founding duo. These five still shape the strategic development and the unmistakable Umpff culture of the agency today: now as team managers, key client managers, and directors.
The motto is to keep an eye on the big picture, promote innovation, and allow employees to participate in development. Tom calls the first off-site meeting and offers pancakes for breakfast. The off-site tradition has been preserved to this day.
Webrepublicans are smart, innovative team players. To keep it that way, Tom, a passionate sailor, brings the Vision Cruise to life. Since then, the team has come together every two years for a sailing trip.
Webrepublic finds its new home in the Mühle Tiefenbrunnen. It is also high time because, by the end of the year, the agency will have grown to 20 employees.
The young agency gets involved internationally and attends the performance conference SES New York. Internally, innovation and tailor-made solutions are written in even larger letters — the software engineering team is created.
The advancing digitalization keeps the industry on its toes. Webrepublic invests in new services and establishes itself in the areas of search engine marketing, consulting, and graphics and design.
Webrepublic advertises across national borders. In addition, the Yandex specialists at Webrepublic are, for the first time, orienting themselves toward new market potentials in Russia.
On the Vision Raft the Webrepublicans conquer the raging rapids of the Rhine together and shape the further development of the agency with creative ideas.
A corporate culture based on team spirit, training and creativity — Tom’s and Tobi’s vision is reflected in positive employee evaluations. To stay on top with its customers, the agency is further expanding its services.
Room for personal responsibility, the promotion of individual development potential, and a great deal of Umpff: that's what Webrepublic employees expect. The employer rating platform Kununu names the company the most popular employer in Zurich.
Webrepublic invests in the new search engine optimization service, sponsors a tech conference in Florence, and trains two employees to become certified Yandex experts.
The topic of online marketing is finding its way into Swiss lecture halls. Webrepublic recognizes the relevance of education in the digital field and sets out to promote market understanding. Thus the agency establishes itself as a partner of the University of Zurich.
Just in time for its fifth birthday, the agency has reached another milestone: it opens a new office in Lausanne; manages the first advertising campaigns in China, South Korea, and Japan; and expands its service portfolio.
Webrepublic invests in Lausanne. The new location represents a major step for the agency: it will bring Webrepublic closer to existing customers in French-speaking Switzerland and to international companies.
In addition to opening up a location in French-speaking Switzerland, the young agency rocks the boat in exotic markets with international specialists and develops the first campaigns with Baidu, Naver, and Yahoo! Japan.
The agency supports the launch of Miele's first suction robot with an interactive YouTube masthead and picks up silver at the Best of Swiss Web Award. The agency also sets milestones in terms of tech innovation and internationalism.
Webrepublic’s techies develop the smart monitoring tool, The Watcher. This allows customers to automatically pause or activate digital marketing campaigns if predefined events occur.
Webrepublic also delivers top performance offline — and this time, for once, neither starboard nor port, but on land. A courageous guard of Webrepublicans, customers, and partners cycles through the Namibian desert at Challenge4ACause and collect money for Africa's wildlife.
Continuity and further growth are 2016’s central topics in the logbook of Webrepublic. The 100th Webrepublican is hired, the Programmatic event is launched, and new certificates prove that Webrepublic invests its customers' marketing budgets optimally.
Helmsman Tom assumes a board function in the Interactive Advertising Bureau (IAB) Switzerland and, as part of the focus group "Programmatic," shapes the digital economy in Switzerland.
Programmatic advertising is growing. To discuss the latest developments, benefits, and risks, Webrepublic is launching a new series of events called the Programmatic Shift. Since then, the Programmatic Shift has been repeated every year
Tom is named EY Entrepreneur of the Year and Webrepublic is named Digital Agency of the Year. This success is a team effort that was only possible thanks to the Webrepublicans and their clients.
Tom is an entrepreneur with a keen sense of digitality who assumes responsibility as an employer. He convinced the EY jurors of these qualities and was awarded Entrepreneur of the Year.
On the Ad Tech side, Webrepublic sails toward new horizons and is recognized as a DoubleClick Certified Marketing Partner.
Due to the organic growth, the agency reaches spatial limits and starts looking for a new home. New doors are also opening in the e-commerce sector. There is also a lot for Webrepublic to do during the FIFA World Cup.
More than 150 employees need space — a new home. Finally all teams are united under one roof again and can let off steam creatively on five floors with personal workspaces, powwow zones for workshops, and nap rooms.
The internet is glowing during the World Cup. The global digital campaigns for FIFA were driven by Webrepublic’s marketing specialists and reached ten billion ad impressions.
With the unstoppable expansion of the US giant, the dominance of this sales channel is also increasing. For manufacturers and dealers, however, there are also opportunities for growth. Webrepublic launches corresponding Amazon services.
The goal is to reduce digital complexity and generate added value for customers using creativity and technology. Webrepublic now employs over 160 marketing specialists. In addition to compass and telescope, the most important instruments on this journey are passion, innovative spirit, and service excellence.
Whether it is about growth, customer and employee relationships, or reducing the ecological footprint, sustainability is an issue that is present in all of Webrepublic considerations. The ZKB is awarding Webrepublic the KMU award for exceptional services.
Webrepublic receives the Google Analytics 360 certificate and becomes the first Swiss reseller of the entire Google Marketing Platform (GMP).
The Webrepublic FIFA campaign convinced the jury with its real-time activation of football fans through agile communication across all time zones, cultures, and languages, and Webrepublic brought home the gold at the Best of Swiss Web Award.
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